The Culturist (April 2, 2025)
The color palette for consumer goods—from cars to fashion to cinema—is shrinking. The Culturist (formerly Culture Critic) explores the possibility that the philosopher’s suspicion of color, like poetry, derives from a distrust of the world of sensation. Moreover, mass marketing, by definition, prefers the broadest possible audience, which may be diminishing the idiosyncratic palettes of most brands. Yet, the author points to the counter-example of the Baroque period, with its riot of color and form, “embracing sensation and structure together.”
